According to the news of Yingjia tribute wineFreecryptogamesforpcOn April 20, "join hands in a new journey and create new resplendence" Yingjia Wine 2024 National Dealers Conference was solemnly held in the world wine producing areas, China's drunken wine township and the gate of Dabie Mountain-Huoshan County Yingjia Group. Yingjiagong wine dealers from all over the world gathered together to talk about the development of the new era and look forward to the bright future.
Yu Longsong, deputy secretary of the Huoshan County CPC Committee, Li Yonghai, party secretary and director of the Huoshan County Science and economy Bureau, and group leaders Ni Yongpei, Ding Baozhong, Qin Hai, and Gong Dejiang attended the meeting.
Ni Yongpei, Chinese wine master, chairman and party secretary of Anhui Yingjia Group Co., Ltd., said in his speech that in the past few years, great changes not seen in the world in a century have accelerated the evolution. In the face of the severe situation affected by the industry cycle, macro policies and consumer changes, all dealers sincerely cooperate with Yingjia to meet the challenges and realize them year after year.FreecryptogamesforpcThe double growth of revenue and profit has made hard-won achievements. He stressed that currently facing unprecedented development opportunities and challenges, it is necessary to maintain sufficient self-confidence and clearly realize that the liquor industry is a benign and long-term industry with a firm long-term trend. In the new market environment, liquor sales still have great potential and broad prospects.
He hopes that dealers will improve their management, do a good job in team promotion, deepen market promotion, and pay attention to cultural upgrading. On the road of exploring high-quality development and carrying forward the beauty of ecological liquor, they will join hands and walk together with you. Strengthen the perseverance and determination of the "century-old brand", apply the new productivity, devote ourselves to management innovation and marketing innovation, share the banner of ecological wine-making, and draw a blueprint for the development of Dongzang.
In his speech, Yu Longsong, deputy secretary of the Huoshan County CPC Committee, congratulated the meeting, welcomed the remarkable achievements made in the past year, and congratulated the commended dealers. He pointed out that in 2023, under the complex and grim economic situation, welcome you and all dealers to go hand in hand to withstand pressure, maintain strength, constantly stimulate vitality and drive at full strength, and make it difficult to forge ahead and go against the trend, resulting in a substantial jump in comprehensive strength, continuous optimization of industrial structure, and increasingly remarkable social benefits, thus taking a solid step towards brand internationalization. He stressed that 2024 is the key year to achieve the objectives and tasks of the 14th five-year Plan, and hopes to seize the promising historical opportunities, take the initiative to adapt to the new situation, actively lead the new normal, and insist that product quality and scientific and technological content complement each other. Continue to improve the ecological brewing system, do a good job in the "water article", play the "ecological card", enhance the brand influence and core competitiveness, write a new chapter, and continue to write a new brilliant.
Yang Zhaobing, general manager of Anhui Yingjia Wine sales Co., Ltd., announced the 2024 marketing strategy of Yingjia Gong Wine at the conference. He said that in 2023, Yingyou persisted in cultural guidance, held a series of activities loved by consumers, continuously improved the cultural connotation of the brand, standardized product management, and upgraded the construction of tobacco, hotel, banquet, hotel, group purchase, e-commerce and other channels. unite the joint efforts of manufacturers, adhere to the building of big businessmen, support for superior businessmen, multi-business cooperation to achieve win-win cooperation; promote information construction, enable high-quality business development.
2024 is a crucial year to welcome tribute wine through the customs. In the face of many new opportunities and challenges, Yingyou will move towards the vision of "building beauty, wisdom, culture and happiness" through the "1233 Project" of "one leading, two deepening, three enabling and three strong grasping". The vision of achieving a century-old brand-- one leading: taking the cultural welcoming strategy as the guide to enhance the brand influence; two deepening: deepening the product market layout and deepening the strategic cooperation of manufacturers Three empowerment: strengthen the internal control of the system, empower business management, optimize human resources, empower dealers, deepen digital construction, and empower intelligent marketing; three strong grasp: strengthen the quality of the network, increase the proportion of core terminals, pay strong attention to operational norms, improve the quality of business work, strengthen service quality, and enhance consumer satisfaction.
Professor Xu Yan, former vice president of Jiangnan University, and associate professor Ren Cong interpreted the genetic code of ecological brewing and microecological brewing in his keynote speech. He analyzed the important role of microorganisms in ecosystem construction from the perspectives of ecological civilization, macro-ecology and ecological balance, and pointed out that wine-making industry was the product of the earliest use of microorganisms by human beings. The brewing of Chinese liquor shows the characteristics of ecological brewing, and the fermentation of a variety of microorganisms has achieved the uniqueness of the flavor of Chinese liquor, in which pit mud is an important cornerstone of liquor style diversity. The research team of Jiangnan University established an absolute quantitative method to analyze the role of microorganisms in Yingjia cellar mud in the brewing process, and finally cracked the code of Yingjia brewing good wine-the unique ecology of Dabie Mountains is the source of wine brewing. Good macro ecology provides good water, soil, climate and other environmental factors for micro-brewing, and provides high-quality microbial germplasm resources.
Lin Feng, chairman of Beijing Jundu Excellence Consulting Co., Ltd., the new retail CEO of chain one chain, made a speech with the theme of "the way of C-ization-how to activate the market through C-side". He said that at present, there are two major pain points in the wine industry: the lack of demand-side brand value outline and supply-side cost sovereignty out of control. Through the combination of case study, digital marketing innovation and experience marketing, Lin Feng describes how to achieve efficient management at both ends of supply and demand and the promotion of brand potential energy. He pointed out that the demand side should attract consumers through brand narrative and storytelling, while the supply side should enhance sales and brand influence through digital marketing and innovative cases. In addition, it is necessary to enhance the connection between brands and consumers through social empowerment and cultural experience, so as to improve the conversion rate by experiential marketing. Finally, through the activation of C-end, enhance the market competitiveness and brand value.
The conference also commended the outstanding dealers who won the "sales Breakthrough Award", "item contribution Award", "sincere Cooperation Award", "Outstanding contribution Award" and "Outstanding contribution Award". The representatives of the award-winning dealers shared their experiences and feelings in market layout and channel construction, showing their confidence and determination to win-win future with you.
During the conference, the participating dealers visited 60,000 Love Gorge, Yingjia Wine Culture Museum, Spring Fine Wine Town, Spring Wind Camp and other places, and had an in-depth understanding of the "four places and five towns on both sides of the river".
Concentrate on seeking development and work hard to open a new chapter forward. The convening of this conference played a prelude to the joint struggle and common harvest of Yingjia and all dealers. All Yingjia and Yingjia dealers will take the word "dry" at the head and the word "solid" at the bottom, and join hands on a new journey. Create new glory, and work hard to "build a beautiful Yingjia, wisdom Yingjia, culture Yingjia, happiness Yingjia, and achieve a century-old brand."
