On April 21, Mango Supermedia disclosed its 2023 annual report. The company achieved an annual operating income of 146Anglersparadise.2.8 billion, an increase of 4.66% over the same period last year, and a net profit of 3.556 billion, an increase of 90.73% over the same period last year, deducting 1.695 billion yuan from non-net profit, an increase of 5.70% over the same period last year.

In terms of different industries, mango TV is still a mango supermedium.AnglersparadiseThe absolute support of. According to the 2023 financial report, Mango TV's Internet video business achieved 10.614 billion yuan in revenue, accounting for 72.56% of the company's total revenue.

In terms of specific performance, the business of Mango hypermedia members and operators achieved year-on-year growth in 2023, while advertising business is still declining.

In 2023, the decline of mango hypermedia advertising business narrowed, with operating revenue of 3.532 billion yuan for the whole year, down 11.57% from the same period last year. However, advertising revenue rebounded in the fourth quarter, an increase of 15.95% compared with the same period last year, among which "go to a windy place" and "take Love as the Camp" set a new record for the amount of investment and the number of project partners in the company's series over the past three years.

By the end of 2023, the number of effective members of Mango TV reached 66.53 million, and the annual member income reached 4.315 billion yuan, an increase of 10.23% over the same period last year, of which member income in the fourth quarter increased by 35.64% over the same period last year.

It is worth mentioning that the company also proposed for the first time in the annual report to refine and enhance the ARPPU value of its members. Previously, investors have asked Mango Supermedia on the interactive easy platform that the company's ARPU is less than half that of iqiyi and Tencent Video, and increasing the ARPU value of its members is the key to improving the company's profitability. What measures does the company have?

Mango supermedia said in the interactive platform that from the horizontal comparison of the industry, the size of the company's membership and ARPPU have relatively large room for improvement. As far as the long-term video industry is concerned, operational strategies such as innovating user rights and value-added service system, enhancing users' perception of value and willingness to pay, adjusting special node marketing strategies and increasing the proportion of annual card users are all helpful to improve ARPPU.

In terms of content, variety shows have always been the trump card business of mango TV. During the reporting period, there were more than 100 variety shows online. In 2024, the company will not only put online trump cards such as "ride the wind", "cut through thorns" and "singers", but also reserve a number of new variety shows such as "Chinese Village Flowers".

In terms of movies and TV dramas, Mango TV has increased its investment in short plays. During the reporting period, Mango TV launched 128 key film and TV dramas, "Da Mang Project" and other short dramas. In 2024, the company has a total reserve of more than 80 films and TV dramas and 100 short plays.

In addition, Mango Supermedia said that the company attaches great importance to the research and development and application of various AI technologies. During the reporting period, more than 40 AI products were launched, and AIGC technology was widely used in business scenarios such as media capital operation, advertising, member interaction, video editing, content production and so on. AI No.2 Chuangchuang short video is used in variety shows such as "cutting through difficulties" and "full acceleration". It produces more than 1 million short videos, greatly reducing the cost of content distribution and the cost of getting customers on the platform.

(source: Beijing News)